Filene Enlists Amazon to Boost CU Cards: Print Preview
- Filene negotiates a pilot program with Amazon to offer CU credit cards.
- Cards will be sold on Amazon with reviews.
- Researchers will help CUs perfect card offering sites.
The Filene Research Institute has partnered with Amazon to offer credit unions a unique opportunity to market their credit cards online.
Naylor said Amazon was very confident about the success of Credit Central because of how many U.S. consumers already apply for credit cards online and because the retailer has created the same pages for Amazon stores serving Japan, Canada and Germany.
The fees Amazon are charging to participate in the pilot are $4,999.00 for credit union with more than $1 billion in assets, $1,999 for CUs of between $500 million and $1 billion and $999 for CUs of under $500,000. But credit unions that are members of Filene or agree to become Filene members will be able to get a 50% discount from those fees.