As far as which social media channel reigns supreme, years later the answer remains it depends.
While Twitter seems to stand out primarily as a customer service channel, Facebook's true potential doesn't seem to have come close to being defined let alone reached and its new Timeline format has shaken things up even more.
According to Matt Hodson, marketing director for Health Care Credit Union in Salt Lake City, setting up a strategy before diving into social media is the first, most basic and important step credit unions can take.
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