The 198,000 members of the $3.9 billion Police & Fire Federal Credit Union in Philadelphia is are now being offered a mobile banking app for their iPhones and Android devices.
Steve Haggerty, Philadelphia Police & Fire’s assistant website administrator, said it recorded a 15% adoption rate within four days after notifying members with mobile phones of the app’s availability.
The CU Mobile App is from Member Service Solutions LLC of Franklin, Tenn., which now has 20 clients using the app and several more in development, according to MSS partner Tom Gray.
Haggerty said, “We’re building into the app access to the mobile optimized version of our home banking – which was previously only accessible in a desktop version, which was less convenient. Once that is rolled out, I imagine that usage of the app will increase dramatically.”
CU Mobile Apps requires no contract and can easily integrate new technologies as they become available, said Rick Hargis, MSS owner/partner.
“The product allows even inexperienced subscribers to easily upload images, choose colors, customize items displayed, and add or change content at any time–with the results accessible to their members and customers within 60 seconds,” he said.