BALTIMORE — Call it a painful paradox in the numbers-drivenresearch presented by James VanDyke,president of JavelinStrategy& Research at the NACHA 2012 conference here.

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The good news for credit unions: they have a dramatic lead incustomer satisfaction, with more than 90% of members saying theylike their credit union, per Van Dyke's numbers.

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The bad news: the big banks have taken a massive lead in rollingout cutting edge technologies such as mobile banking, remotedeposit capture and person-to-person payments and the reality, saidVan Dyke, is that “smaller institutions are struggling with thesetechnologies and this will negatively impact them.”

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“If these technologies are going to be essential” – and Van Dykeleft little doubt in his Monday presentation that he believed theywould be, given the enthusiasm for younger demographics in toolssuch as mobile banking – “there is going to be a lot of smallinstitution instability in the future.”

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Van Dyke's numbers painted a picture of a much more tech hungrycustomer base at large financial institutions – more than 10% oftheir customers are signed up for mobile alerts, for instance,whereas the signups among credit union members are much lower, perthe Javelin research.

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Credit unions, in Javelin's numbers, do one thing very right:they pace the field in member usage of debit and check cards,showing higher usage than even the biggest banks.

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But, suggested Van Dyke, small institutions and their technologyvendors – where, he admitted, most credit unions and communitybanks turn for high-tech products rather than brewing theminternally – are simply going to have to step up their games.

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That is about the only way forward in staying competitive withyounger consumers, he stressed.

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