Credit unions using creative, cost effective and innovative campaigns to successfully market their credit and debit cards will be recognized by Card Services for Credit Unions at the association's annual conference later this month.
“The campaigns prove our credit unions are competing with the big banks — and winning, said Bill Lehman, vice president of portfolio consulting at CSCU. “We provide the forum for our members to share their ideas at our annual conference and through our online tool.”
The conference is set for April 25-29 at the Renaissance Vinoy Resort & Golf Club in St. Petersburg, Fla.
“We are excited about this year’s conference as attendees will have the opportunity to hear from some dynamic speakers and learn from their peer award winners who continue to set the bar higher each year in attaining great successes with their card programs,” Lehman added.
A record number of nominations, 115 entries from 70 credit unions, were submitted for this year’s awards. Winners received registration waivers and travel funds to attend the meeting, where they will be able to network and learn industry best practices from other credit unions’ successful marketing campaigns, the association said.
As a result of the excitement in the industry, a new category was introduced this year: Bank to CU Transfer Campaign. Many CSCU member credit unions capitalized on the national buzz and created local marketing campaigns encouraging people to bring their financial relationship to a credit union, the association said.
The national Bank Transfer Day grassroots campaign was started by Los Angeles art dealer Kristen Christian, who will be speaking at the CSCU Annual Conference on April 26 and encouraging attendees to make every day bank transfer day.