Twitter Bombs at Some Credit Unions
After struggling to attract followers, some credit unions have given up on Twitter and are shutting down their accounts.
According a study by The Financial Brand, an online publication focused on bank and credit union branding, of the 350 activated credit union accounts studied, 74 or 21.1% abandoned their accounts. This, despite being active on Twitter for 2.2 years
According to The Financial Brand, the typical credit union on Twitter has 300 followers and adds approximately one new follower every two days. They follow 150 accounts, have been on Twitter since December 2009 and have sent 350 tweets since then.
The study found that the majority of tweets tend to be links back to a press release or a credit union Web page. The data showed that very few replies are ever sent by a credit union to other Twitter users.