For the 66% of account holders who would consider switching their financial institutions if the move wasn't so painful, Texas Trust Credit Union said it has a plan to make the entire process easier and faster.
The $680 million credit union in Mansfield, Texas, has launched SwitchAgent from Deluxe Corp. Texas Trust said the way the service works is that it will close out old accounts quickly and new members will receive a customized schedule and billing notification for each automated payment and deposit, simplifying the transition process and the transfer of preauthorized transactions.
Texas Trust made note of that 66% figure from a new J.D. Power & Associates study that polled 5,000 customers who shopped for a new financial institution or new account during the past 12 months. Credit unions and small banks beat out larger banks, according to the data.
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