Why aren't more credit unions developing marketing programs directly speaking to women? Why don't they get it?

I  know the answer. 

A majority of the industry's leadership, and that includes credit union boards, are still primarily male in their compositions. And most males are unable to transfer facts to actions when challenged to focus their attention on the growing power of women, both in the marketplace as well as the workplace. It's not a matter of fault, blame or even doing the right thing, it's just reality.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.