Santa may have left a lot of tablets under Christmas trees last December, and for marketers, that could mean unwrapping a new opportunity.
Email marketing to tablets are poised to become very important to credit unions and other financial institutions this year, said Chad White, research director at Responsys, a San Bruno, Calif.-based provider of email and cross channel marketing solutions. He cited figures from JP Morgan that projected worldwide tablet shipments will reach 99.3 million this year, a 55.2% increase over 2011.
It's not just that more potential buyers are tablet carriers, White surmised. They offer email conversion rates five times higher than smartphones, according to Shopatron, an eCommerce tracking firm.
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