The postmortem on last month's two failed merger attempts that were victims of member opposition hits on three ingredients: poor communications, a rushed timetable and lack of enough advance explanation to constituents and the public.

That was the assessment this week among merger consultants and the principal parties themselves as to what went wrong with the rejected mergers in Montana and Louisiana, the first such formal public defeats in years involving a member vote at large or mid-sized CUs.

"It seems pretty clear that the positive message simply did not get through and somebody in management or on the boards miscalculated potential opposition," surmised David Bartoo, head of Oregon-based Merger Solutions Group, which in serving a CU client has at times encountered a scenario in which concerns were not addressed in advance.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.