Different Advertising Strokes for Different CU Folks
Credit unions kicked off 2012 determined to get consumers to take a second, serious look at a new banking alternative.
“Members are family to us. To get this heartfelt response is a tribute to our staff who works hard every day," said Snyder. “Good Times Ahead stems from the belief that members own the credit union–and their stories underscore the success many people are celebrating across West Michigan.”
In what’s been a true community effort, the credit union partnered with local companies including Motion Possible, 2Fish Company and Sound Post Studios to create the member testimonial campaign. Even Western Michigan University students got involved as they wrote, sang and provided instrumental portions of the music for the videos.