The cbanc Network said it is now opening its online repository of financial institution-authored content to vendors.
Access to the network of more than 8,000 individual users at nearly 4,000 financial institutions, including several hundred credit unions, is through a new option the Austin, Texas, company calls Backstage Pass.
While shielding the identity of bank and credit unions contributing to the site, the company said, Backstage Pass gives access to real-time trends, product ratings, content purchases and a range of other information filtered by such attributes as financial institution type, asset size, region and job title.
Backstage Pass comprises two components: Connect and Analyze.
Connect gives service providers the tools to interact with cbanc’s FI membership when they are looking for help, the company said.
Analyze organizes traded data so service providers can see which topics and issues are important to cbanc Network members, the company said.
Vendors also can offer input based on their own products and expertise and can conduct surveys and webinars across the cbanc Network’s growing user base, the company said.
“Valuable knowledge trades hands on cbanc every day,” said Myers Dupuy, cbanc president.
“Backstage Pass allows companies to connect with cbanc members in ways that have never been available before. Not only can they see exactly which issues are important to this community, but they can also work alongside banking and credit union professionals to develop solutions and solve problems.”