MAFCU to Go Takes Branch to Workplace
With a membership heavy in healthcare and hospital work, Medical Area Federal Credit Union decided to take its services to the workplace.
The $71 million Brookline, Mass., credit union has launched a mobile branch service, allowing a staffer with a laptop to open accounts, handle credit card and loan applications and sell money orders and gift cards. It’s called MAFCU to Go.
“MAFCU to Go means members get access to the credit union directly in the workplace and gives us an opportunity to provide one-on-one consultative service to members,” said Nicole James, the 11,000-member credit union’s president/CEO.
Sarita Ledani, MAFCU vice president of business development and marketing, said the response has been good in the first couple stops.
“We know our members are working harder and longer hours and don’t have a lot of flexibility, so this was a good way to make things easier for them, going out into their workplace,” Ledani said. “We’re signing up new members, too, and meeting their needs as well.”
While using high-tech tools – secured online connections to integrate laptop and core processing , in this case Fiserv’s XP platform – “it’s kind of an old-school way of going mobile, real people meeting real people,” Ledani said.