As a turbulent 2011 came to end and we plan for 2012, credit unions still face a great deal of uncertainty in the financial marketplace.

Although the Great Recession may have ended, many consumers believe we may yet be headed for a double-dip recession. As a result, consumers are still being extremely cautious with their finances. That fact, coupled with continuing increases in regulation and consolidation, has made it critical for credit unions to adopt sustainable growth strategies that are measurable and adaptable as we look ahead to 2012. 

Recently, the groundswell "Move your Money" also reflected the need for credit unions to be agile in order to cash in from such unprecedented campaigns.

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