It started simply enough. Bank of America announced, and later reversed, a decision to charge debit card users a $5 fee.
What it became was the best present BofA could give credit unions: Fed up consumers looking for a better alternative and about two months of steady, free publicity and media coverage. That $5 fee served as the rallying cry for Bank Transfer Day.
The brainchild of Kristen Christian, a 27-year-old Los Angeles art gallery owner, Bank Transfer Day was positioned as a way for consumers to show their discontent with big banks by moving their funds to credit unions or community banks on Saturday, Nov. 5.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
