Profitability Schools Added by CUES
The Credit Union Executives Society announced that it has added five new schools in 2012 to help credit unions improve profitability and keep their institutions strong.
“According to researchers at Bain & Co., ‘The odds of achieving sustained, profitable growth remain challenging: only about one in 10 companies worldwide managed to grow profits and revenues more than 5.5% over the 10 years ending in 2008, and earn back their cost of capital,’” states a 2011 Filene Research Institute study, “Credit Union Financial Sustainability: A Colloquium at Harvard University.”
CUES’ new professional development opportunities are School of Growth and Profitability, which is designed to help boost revenue by developing new value propositions and increasing efficiency; School of Consumer Lending, which is geared toward increasing credit union interest income by gaining more of members’ business; Advanced School of Consumer Lending, which provides guidance in improving lending and sales results by expanding loan growth strategies; School of Strategic marketing, which helps enhance growth by expanding into strategy-focused and data-driven marketing; and School of Product and Channel Management, which teaches how to fuel the bottom line by effectively reaching target markets with new product trends.
Each school is two or three days long and focuses on specific hot topics in the industry.
“CUES keep its finger on the pulse of the industry,” said Fred Johnson, CUES president/CEO. “Our goal is to give the movement’s leaders the education they need to help their organizations remain robust in order to serve their members and communities.”
To learn more about what CUES’ new schools will teach industry leaders, visit cues.org/schools.