A London-based consultancy has released a new report it said shows that social media channels are not necessarily the best way to connect with all consumers.
"The TNS Digital Life" report –which it said was based on in-depth interviews with 72,000 consumers in 60 countries–found more than half did not want "big brands" invading their social networks.
TNS is part of Kantar, a consultancy with more than 28,500 employees in 100 countries that is itself part of WPP and said its services are now used by more than half of the Fortune 500 companies.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
