The Springfield, Ore.-based Northwest Community Credit Unionshared positive post-BankTransfer Day reports on Monday.
|The $674.3 million, 71,000-member CU signed up 85 new members onNov. 5. On the comparable Saturday in November 2010, just 20new members joined the credit union, Chief Experience Officer MattPurvis said.
|Throughout October 2011, Northwest Community CU received threetimes as many new members as it did in October 2010, Purvissad.
|“We saw significant increases in new member numbers throughoutthe past week, compared to on those same days in 2010,” hesaid.
|The credit union's branches were open during extended hours onNov. 5 and drew an enthusiastic crowd, Purvis noted.
|“We heard some stories of people walking in and saying, 'We'rehere for Bank Transfer Day,”' Purvis said. “It was in a realsense a celebratory atmosphere.”
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
