Guest Opinion: Mission-Driven Comunication
Successful leaders live by fundamental leadership principles with discipline and focus. They commit to continuous learning and strive to have their behaviors serve as a reflection of their values–setting the standard and expectations for others in your credit union.
The CEO’s communication philosophy and actions sets the tone, whether it be openness with the board or sharing information with employees during challenging periods. Relationships need a foundation of trust. Actions must speak the truth to serve the mission of the credit union more effectively. We have seen the impact that communication has on the implementation of strategies, whether it’s the successful completion of mergers and acquisitions, strengthening or weakening existing member relationships, closing new business deals or engaging team members, employees and boards.