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Bank Transfer Day: Turnout ‘A Success’ for North Jersey FCU

Lourdes Cortez, CEO at North Jersey FCU, talks to Hector Garcia, a brand new member who heard about Bank Transfer Day from an existing member and opened a checking account. Lourdes Cortez, CEO at North Jersey FCU, talks to Hector Garcia, a brand new member who heard about Bank Transfer Day from an existing member and opened a checking account.

Still tallying up the number of new accounts, North Jersey Federal Credit Union said it’s convinced Saturday was “a success.”

With less than an hour to go until closing, the numbers would be available later, said Zoraya Lee-Hamlin, marketing and media consultant for the Totowa, N.J.-based credit union.

However, existing members showed up unaware of all the credit union had to offer.

“Today we enjoyed meeting many new people and were pleasantly surprised that our current members either brought in a new member or applied for different products and services. We even had members turn to us for their lending needs, after realizing we could do better than our competitors,” said Lourdes Cortez, president/CEO of North Jersey FCU.

The $197 million credit union planned to be open until 2 p.m. Saturday.

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