Guest Opinion: The Next Generation of Banking
Transformations in the mobile banking arena will be a hot topic among credit unions in 2012. According to Morgan Stanley, within five years, the number of mobile Internet users will surpass the number of desktop Internet users.
As these savvier mobile users become accustomed to accessing critical information through a mobile app rather than through their phone’s Web browser, first-generation mobile banking may become stale and insufficient for attracting and retaining members. Therefore, it is critical that credit unions understand how to manage and evolve their mobile presence to meet the needs of this new landscape.
Gone are the days where you should need to rely on someone else to ensure your mobile presence is up to date. Whatever mobile solution you choose, make sure it offers a way for your organization to update your mobile app’s functionality and content without the need to reach out to a vendor’s expensive technical experts for help. On your own, you should be able to turn functionality on and off with the click of a button, and to seamlessly update your app without member intervention.