Bank Transfer Day: Wescom Plays on ‘I Voted’ in New Promo
The $2.5 billion Wescom Credit Union decided one way to promote the anti-bank campaign to join credit unions was to play off the “I voted” stickers given out on election day.
So the Pasadena, Calif., CU is handing out “I Transferred My Money to Wescom” stickers to consumers who mention they are opening an account at the CU due to the “Bank Transfer Day” initiative.
Overall, said Deena Spicer, vice president-marketing/communications, Wescom has been “happily tracking” the pro-CU publicity in the Los Angeles media but has not been in touch with
Kristen Christian, the CU advocate and Los Angeles art dealer who spurred the Nov. 5 “Bank Transfer” switch on a Facebook events page.
A Google search on “Bank Transfer Day” Monday morning returned 78.1 million results.