Bank Transfer Day: International Day Used to Push Local Message
International Credit Union Day proved to be a great day for credit unions to further leverage the Bank Transfer Day movement.
The $454 million Shell FCU in Houston launched a consumer fight back video on YouTube. Touting “We want your business, not fees” the video directs viewers to its microsite, where consumers can learn about the many ways the Texas credit union can help them save on loans.
Meanwhile, the $3.4 billion PSECU in Harrisburg, Pa., also used the day to kick off a campaign encouraging consumers to join the movement away from national banks.
PSECU President Greg Smith sent an e-mail and video message to members explaining the PSECU difference and encouraging family and friends to move their accounts to a credit union.
“The anti-consumer practices of the large banks aren’t a new thing and their response to recent protections like the CARD Act and the Wall Street Reform Act is just the latest example,” Smith said in the video.
“Consumers are fed up, and we want to let them know that there are financial institutions out there like credit unions that can provide the same products and services their bank does, but instead of gouging them, we will do it fairly,” he said. PSECU’s plans include sharing that message with the general public via social media outlets, print and radio advertisements, extended hours on Nov. 5 and a switch kit for consumers who are ready to move their accounts.
The Houston Chapter of Credit Unions was also busy building awareness across the Greater Houston market with its latest advertising campaign “Nickel-&-Dimed by Fees” to educate consumers on the financial value they can find with credit unions.
The ads direct consumers to the “Experience a Houston Credit Union” website which features a ZIP code search engine that makes it easy to find a local credit union.