With the recent end of the “Don’t Ask, Don’t Tell” policy on homosexuals serving in the military, Hanscom FCU said it wants to make everyone feel comfortable handling their finances at the cooperative.
To “highlight their status within the military as an affirming organization dedicated to inclusion,” the $912 million credit union has published an ad in the Hansconian, a newspaper for those who live and work on Hanscom Air Force Base, the Massachusetts military station where the financial institution is headquartered.
“With the repeal of ‘Don't Ask, Don't Tell,’ Hanscom FCU's members can be more open in the workplace about their personal relationships,” said Scott Post, senior vice president of strategy and delivery. “In the past, members may have been reluctant to have two names printed on their checks, or take other actions that could reveal the status of their relationship.”
The ad, created with Rain, Hanscom FCU's marketing firm, reinforces its long-held policy of membership for significant others and household members, the credit union said.
Hanscom FCU serves 44,786 members across the country and overseas.
Enacted on Dec. 21, 1993, the DADT policy prohibited military personnel from discriminating against or harassing closeted homosexual or bisexual members or applicants but banned openly gay, lesbian or bisexual persons from military service. The policy was repealed Sept. 20.