With the average age of members hovering above the mid-40s range, courting a much younger segment has increasingly become a top priority for some credit unions.
One outlet that is proving to be an undeniable lure is the adoption of social media into marketing campaigns. The $120 million VacationLand Federal Credit Union discovered that in a big way nearly two years ago.
The Sandusky, Ohio-based cooperative started a rebranding campaign that included plans to get younger members to join, said Bryce Roth, who was initially hired as a marketing coordinator to help with VacationLand's efforts. Roth's role was to bring social media channels, which included Facebook, Twitter and YouTube into the mix.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
