Chatter Becomes a Tool for New Marketing CUSO
With the average age of members hovering above the mid-40s range, courting a much younger segment has increasingly become a top priority for some credit unions.
One outlet that is proving to be an undeniable lure is the adoption of social media into marketing campaigns. The $120 million VacationLand Federal Credit Union discovered that in a big way nearly two years ago.
“It’s the glue for young kids to get together to make a profound difference in their communities,” Ralofsky said. “It’s our obligation as a credit union to educate you financially but it’s also about community.”
Chatter Yak will serve credit unions nationwide. So far, six credit unions in Wisconsin, South Dakota, Michigan and Ohio have signed on with the CUSO. Roth said the Ohio Credit Union League has also endorsed the social media marketing entity.