SE League Rolls Out Image Ads
In a new branding pitch aimed at a youthful demographic, the League of Southeastern Credit Unions has launched a $1.3 million TV, radio and viral co-op campaign with a switch message.
The Florida-Alabama campaign using the tagline, “Credit Unions: We’re Giving Banking a Better Name,” is slated to run for four to six weeks using a broad media mix but with a heavy online emphasis. There are 100 CU participants in the two states.
The media buys in each of the 14 markets in Alabama and Florida “reflect the trends of Gen X with online and television buys during shows watched by Gen X,” said the league.
“Consumers that surf many local and national websites will see the banner ads as well as pre-rolls before online videos,” the league continued, noting that “Facebook and its 8.6 million users in Alabama and Florida will also see the image campaign ads.”