Hiring That Stresses Relevance May Woo Young Recruits
Looking to attract Gen Y as members? It might be time to turn your attention inward and focus on hiring them first.
Experts say that means pushing past the negative stereotypes that the group is entitled, lazy and needs constant hand holding to recognizing that their socially responsible, can-do attitude may be just the jolt the credit union industry needs moving forward.
“Don’t hold back or you’ll shoot yourself in the foot,” Laurent suggested.
He said with social media, if the individual gets lured in with a great job description but then interviews and finds “it’s just the same old thing,” word of mouth will spread that there has been a disconnect and the employer will be branded everything from dishonest to inauthentic.
Arnold also advised issuing a test of sorts. “Give them a challenge and they will rise to it,” Arnold said. “Let them know, here is a problem, solve it. And then let them run with it and take ownership of the project.”
The $939 million FORUM Credit Union in Fishers, Ind. has a program designed to find the next generation of top tier talent from within. The FORUM Future Leaders is a one-year program that enables selected staffers the opportunity to sharpen their skills through a mix of lessons and real life strategic and tactical challenges. Experiences and curriculum for each individual accepted into the program is customized to their unique goals, strengths, challenges and FORUM’s business needs, according to the credit union. Along with a mentor, each FFL participant is monitored along the way to ensure their goals are being achieved.
According to Laurent, effective recruitment and retention of the next generation requires a shift in approach with everything from where jobs are posted, and résumés, to even the interview process itself.
“The problem today is leaders can’t get past all the other stuff, the assumptions and talking about 12 hour days,” Laurent offered. “You’ve got to change your expectations. With the interview process, most people are asking the same questions they did 10 or 20 years ago and we’re programmed to look for that canned response or we think it’s not a good fit. That simply won’t work today.”