Standing in his signature jeans, T-shirt and sneakers, amid a sea of suits at a college career event, James Robert Lay quickly draws a crowd of students interested in working with him.

Lay is the founder and grower of relationships at PTP New Media, a branding and marketing firm based in Pasadena, Texas.

Rather than a formal meeting, some of the college students may then be invited to Starbucks for coffee and conversation, which is Lay's version of an interview.

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