CAMEO Winners’ Success Stories
Credit unions of many different asset sizes have been proving they can market and manage credit card programs successfully. And some of them that have done particularly well have been recognized by Card Services for Credit Unions, the association of credit unions that process their card transactions with FIS.
The association named the CUs in this year's CAMEO awards came from all asset sizes and were recognized for achievements with both credit and debit programs.
The campaign also served the important purpose of helping Northern United stand out, Dahl said. Northern United is the smallest of five credit unions in a very small area and likes doing things to draw attention, she added.
“We have five credit unions within three blocks here,” she said. “Not three miles, three blocks, and we are the smallest of the five. We like doing things that help people notice us.”
“A lot of them brought balances to us,” she said, “and most of them liked that we were so local and said they wanted to do business with us and not with a bank somewhere else.”
The 134,000 member University Federal Credit Union, headquartered in Austin, Texas, won its CAMEO award more for improved card management than for promotion, according to Lee Thorsness, credit card program manager for the CU.
Overall Credit Campaign (assets more than $1 billion) First – Eastman Credit Union (Kingsport, TN) Second – Randolph Brooks Federal Credit Union (Live Oak, TX) Third – University Federal Credit Union (Austin, TX)