UniWyo FCU Lures Student Members With Online Tools
When UniWyo Federal Credit Union learned that its members, many of whom are college students, liked to manage their money online using sites like Mint.com, the credit union took matters into its own hands.
Already a user of NetTeller, the Internet banking system from Symitar, a Jack Henry & Associates company focused on credit union core processing, the $215 million, Laramie, Wyo.-based CU became a CU adoptee of the vendor’s new personal online financial management solution.
“Our frontline employees had to try it so they could know how exciting it was,” Froehlich said. “Then when people came in to open accounts, the staff was comfortable talking about it.”
UniWyo’s additional marketing of the product comprised advertising within its online banking system and on its website, an email blast and in-branch flyers and signage. As a result, 1,175 of the CU’s 5,500 online banking members have signed up for OFM–an adoption rate of around 21% in less than three months.