Pennsylvania CU in Flood Zone Tries Radio Ads
Even in a disaster, taking to the radio airwaves works for a credit union in getting out an advocacy message that “we’re here to help with financial assistance” and to assist neighbors.
That’s a testimonial Wednesday from the $130 million M-C FCU of Danville, Pa., after it aired a radio spot this week from James Barbarich, its president/CEO, asking for donations of cash, supplies and clothing to help victims of the flooding caused by the remnants of Tropical Storm Lee.
The CU also used its website and Facebook page to deliver its message and said it has received positive feedback for its efforts.
In its announcement, Barbarich said, “our region has just experienced a catastrophic event that has changed our landscape and touched many lives. To our neighbors in the five counties we serve who have suffered, our hearts and prayers are with you and in the credit union tradition of People Helping People, M-C is joining forces with local disaster relief agencies to help in the clean up and rebuilding.”
Cash donations, clean up supplies, and clean clothing will be accepted at M-C branches to be distributed to the Red Cross for flood victim relief, said the ad. The message also advises members that the CU is available to help develop a financial recovery plan.
“I am reaching out to the 12,000 M-C Federal Credit Union members to ‘pay it forward’ and take an active role in helping our neighbors. People Helping People is the foundation of M-C Federal Credit Union, and it is what makes our country a great place to live,” Barbarich concluded.
Meanwhile, last week’s flooding on the Susquehanna River continued to plague the Harrisburg offices of the Pennsylvania Credit Union Association, where the phones and faxes still don’t work. The trade group, which closed for three days last week, advised CUs to use e-mail to contact it.
While repair crews were on the scene again Wednesday, “damage from the recent storm is more severe than originally anticipated,” said PCUA in its daily email newsletter, “Life is a Highway.”