What comes to mind when you see the words "Latino market?"
Typical credit union responses include underbanked, underserved, immigrant, undocumented, disadvantaged, exploited, Spanish-speaking and poor.
It seems as if credit unions desperately need Latinos to be disadvantaged, underserved and so very appreciative of our outreach efforts. It makes us feel good and lets us maintain our illusion that credit unions still exist primarily for people of modest means.
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