The $44 million Anaheim, Calif.-based credit union has joinedthe growing number of credit unions opting to rebrand as a way toreflect its more diverse field of membership and be viewed as moreinclusive.
|In addition to a new name and logo, the website has also beencompletely redesigned.
|The credit union turned to web development firm AGP DigitalMarketing to revamp the site to include member resources rangingfrom online loan and member applications to “Nurse Carey,” thevirtual spokesperson who shares the benefits of membership andserves as a guide. On every page, Nurse Carey is either offeringhelpful tips or educating visitors on CarePoint Federal'sofferings.
|“Our members work odd hours and want to transact business ontheir time,” said John Saatela, CEO of CarePoint FCU. “Now, if theyneed a question answered or want to complete a form at three in themorning, they can.”
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