People’s Trust Federal Credit Union is mourning the death of Patricia Longoria Garcia, executive vice president and Signal Hill Financial CEO, who lost her lengthy battle with cancer.
Garcia got her start in 1994 as a financial adviser with Lincoln Financial Advisors where she worked with the top three advisers in the Houston area to develop and service over 1,500 clients with over $75 million dollars in assets.
In 1998, she moved her investment business to downtown Houston, and began to work with Shell Employees Federal Credit Union as a third-party adviser to credit union members. From 1998 to 2001, she built a business with more than 200 credit union members and over $40 million dollars in assets, which eventually resulted in the birth of Signal Hill.
During her tenure at People’s Trust, she was instrumental in the process of expanding the field of membership to residents within the city of Houston, which also involved a name change to reflect the growing membership (People’s Trust from Shell Employees).
Other accomplishments at the credit union include the launch of the Happy Un-Banking campaign that is still used today, the creation of the virtual branch, a one-stop member service center and the building of the first standalone branch located in the Galleria area.
