Forrester Reports Surge in Mobile Banking Among Canadian Consumers
Mobile banking adoption in Canada jumped by 8% in two years, according to a new report from Forrester Research. The firm cited the percentage of Canadian consumers who use online banking as 1 in 2008 and 9 in 2010, based on surveys with more than 5,000 online Canadian adults.
Use of mobile phones for investment and insurance activities remains rare in Canada; fewer than 5% of online Canadians who have an investment account report mobile investing and insurers and brokerages offer few mobile options, Forrester found. However, Forrester said based on past American and European mobile trends, Canada should soon see an increased use of mobile services for investing, trading, insurance and payments.
“The recent growth of mobile banking in Canada shows that the adoption experienced in the U.S. is extending to its neighbor to the north,” report author Brad Strothkamp said. “That adoption has laid the groundwork for more advanced banking functionality and the expansion of mobile services to other segments like investment and insurance.”
Forrester said in order to prepare for the ongoing evolution of mobile financial services activities, mobile strategists should develop functionality that’s exclusive to mobile use, emphasize usability in their designs and ensure the value of mobile websites equates to the value of native smartphone apps.