Online and mobile banking are quickly becoming the same thing, according to a new report from Forrester Research. This slide show illustrates the points made in the report, authored by the think firm's Jacqueline Anderson and based on data from 16 countries where Forrester conducted surveys in the past year.
Demand for anytime, anywhere access and the spread of mobile technology in general and smartphones in particular are responsible, although adoption pace varies from country to country.
To get a better understanding of the blurring line between Internet and mobile banking, the Forrester researchers defined online bankers as consumers who have checked account balances, transferred money, or paid bills at a bank’s website in the past three months. Mobile bankers were defined as those who have ever used mobile banking services via text alerts, mobile Internet, or a mobile application to check account balances, transfer money or pay a bill.
Online penetration for online banking is highest and approximately equal in the most developed global markets.
Developing markets such as Mexico, Brazil, China and India are expected to see sharp mobile adoption growth rates in the next few years.
Educated men about 30 years old dominate mobile banking uptake in India. In the Netherlands, education level skews down and average age goes up.
Similar graphics come forward for online bankers as for mobile bankers in terms of average age, education and income levels among users in the countries surveyed.
(These infographics also appeared in the Aug. 24 print edition of Credit Union Times.)
