Last week, in his article titled "Three Keys to Branding Success", Walt Laskos highlighted the importance of how impressions and feelings produced by the member experience can either positively or negatively influence member response.
Working as a credit union consultant, I gain a unique view of brand delivery from the trenches. Over the years, I've witnessed successful and not-so-successful brand delivery.
Brand strategies die when behaviors fail to match the vision of the brand. The negative impact from poor behavior or inefficient delivery systems is significant.
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