It looks to be another big year for the "dump your bank" marketing campaigns that were fired up by credit unions in 2010 as media coverage mounted on the woes of big banks.
From Virginia to Washington State, CUs were making the most of negative local and national TV coverage of higher bank fees by making comparisons and tweaking the competition.
In many cases the CU branding strategy of hitting on banking's problems was working to bring in new members and loan business.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
