The 32,500-member Sooper Credit Union in Arvada, Colo., hasfound a technique for helping market its mortgageproducts.
|In addition to its more familiar postcard and targeted emailcampaign to market mortgage loans, the CU also added a personalizedURL, or PURL, to introduce members to mortgage services.
|PURLs are URLs that often incorporate the member's name and leadto Web pages that are personalized to them and which offer themmessages especially aimed at their interests, explained DonnaOgorek, vice president of marketing and business development atSooperCU.
|“What we found is that the PURL turned out to be very popular.The personalization of a medium which is usually pretty anonymousallowed us to cut through the static that surrounds other marketingefforts,” Ogorek said.
|The $242 million credit union is a client of CU Members MortgageCUSO.
|The credit union took in 18 new mortgage loans over the courseof the campaign which ran over March and April of this year andSooper CU has won CU Members Mortgage's Marketing Achievement Awardfor the second quarter of the year for its effort.
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