In our counterintuitive embrace of failure, we may be conflating different kinds of failure, and doing so at some risk. Here's a guide to failing right.
Fail early and fail often. I use that phrase over and over again in teaching the design process. Borrowed from the world of computer programming, it expresses the urgency of getting iterations out into the world early in the process so that they can be tested, debugged, redesigned, and refined. The sooner in the process one does it, the more likely one can bake meaningful adjustments into the final product. To me, this is a golden rule of design. Read complete Fast Company Design article.
