The following is an excerpt from Simon Mainwaring's new book We First: How Brands and Consumers Use Social Media to Build a Better World , which aims to help brands, marketers, non-profits and socially-conscious citizens use the latest social media, mobile and gaming platforms to build communities, profits and positive impact.
|Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. This is not to say that brands should not compete for business or seek to attract the largest number of customers. But when a larger goal can be established, companies can benefit from working together to breed innovation and arrive at the most effective solutions. The corporate world is full of intellectual property and research departments that remain unnecessarily proprietary when they could be helping each other solve problems. Read complete article.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
