Brett Wooden and His Amazing Technicolor iPad
You could say Brett Wooden, business development manager at Unitus Community Credit Union, jump-started a credit union iPad movement–and he’d be thrilled.
"The biggest challenges for business development are getting members and educating consumers about the credit union as well," said Wooden, an admitted Apple enthusiast. "So that is where iPad came into play. Instead of heading back to a branch to finish up an application or ask members to follow-up with a branch visit, we can do it all there on the spot, creating this excitement about the experience itself."
As for the iPad team, it has expanded to include four business development officers and two mortgage business development officers. The entire Unitus Community CU leadership team and the board are currently testing out implementing the iPad as well. Wooden still feels like he has still only scratched the surface of the tablet’s potential.
"I think it’s important to create unique solutions for your SEGs’ employees that address their current needs," said Wooden. "If the competition is doing it, stop now and do something else. Each credit union has its own unique selling prop, mine is that I can open your account on my iPad. It gets the conversation started."