On a recent chat up on Twitter hosted by @SM4CU, I posed the question, "Don't y'all think that we're engaging more CU industry folks on Twitter…and more of our members on FB?" Many agreed, and thus began an entirely different chat up, on and offline.
I began calling, emailing and DMing friends in the CU industry to see what they had to say on the topic. @bryceroth from @VacationlandFCU brought up a very good point. He stated that Twitter usage for credit unions in rural Ohio will be quite different than it is for those in large cities where folks are much more tech savvy. (Great point, Bryce!)
We've all gone out and launched our Twitter and Facebook accounts. We're following the advice of all the social media gurus: pick a target audience, tweet strategically, engage your followers, deliver interesting content, follow other relevant users, be yourself, and create a social media policy.
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