CSCU Rolls Out Card Marketing Tool
Card Services for Credit Unions has unveiled a new Web tool designed to give credit unions better access to some tools to help them better market their credit cards.
Dubbed the "Marketing Resource Guide," the website brings credit unions information and resources to reach cardholders at every stage of the marketing life cycle, CSCU said. The site covers everything from winning over new cardholders to increasing activation and usage while building loyalty. The association said the site is designed to help strengthen their members' card portfolios and serve their members better.