ATM manufacturer NCR already gets 75% of its earnings from international sales, and the firm said it has put together a sales team to both sustain and grow that market.
NCR's emerging markets group will address sales in Brazil, India, China, the Middle East and Africa. China is slated to pass the United States as the world's largest ATM market by 2015, the manufacturer observed. And in 2009, the Middle East and Africa region reported the highest per-person ATM withdrawal rates.
NCR recently promoted Stelios Fragkos to regional vice president from vice president for NCR Middle East/Africa. Fragkos will head the emerging markets group. NCR is equipped and ready to tackle the job, Fragkos said."We have a strong brand, relationships, market leadership and insight in the most exciting markets in the world," he said. "We have invested for growth in the regions."
The growing middle classes require NCR to pay more attention to the three countries and one region, said Peter Leav, NCR senior vice president of Global Sales. Fragkos reports to Leav.
"We are driving further growth by focusing a consolidated high-performance team on the most dynamic economies, with growing middle classes that increasingly require self-service to manage their lives," added Leav, who also heads NCR's Emerging Markets Council.