After nearly a decade of what it calls a "beneficial relationship with similar brands," Navy Federal Credit Union is finding the GEICO gecko its new best friend.
Starting last month, the nation's largest CU began upping the marketing ante through a stepped up national campaign to promote the CU's auto and home link up with GEICO Insurance.
Saying that it has already picked up "an early positive buzz" from its new commercials, Navy Federal officials said the new branding push began Jan. 17 and now covers 37 markets on radio, newspapers and online.
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