As retail banking channels converge and innovations continue, an engagement strategy is beginning to emerge that will not only position your credit union to better attract Gen Y but will set you on a course for greater general consumer engagement regardless of demographic.
Though the population at large might not define themselves by their technology preferences, Gen Y is the canary in the coal mine when it comes to understanding where all demographics are headed.
Though you might see marketing to Millennials as a mysterious puzzle, the communications and product strategies you develop to reach Gen Y will lay the groundwork for the rest of your market while positioning your credit union as a progressive, channel-rich financial institution.
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