It's a new day for credit union business development departments.
During a recent CU Times ON AIR broadcast, Unitus Community Credit Union Business Development Officer Brett Wooden, MECU of Baltimore Director of Business Development and Strategic Alliances Bonita Bush and APL Federal Credit Union Marketing Director Kevin Marvel shared that the challenges of bringing on new prospects have led to a shift in approach.
"While in this economy it might seem like a no-brainer because partnering with the credit union adds value to benefits package," said Bush. "What we've seen in the past two years in meeting with HR departments is that the mindset is that many are not sure if they'll have a job tomorrow and that $5 to open an account may be the difference in buying groceries or paying a bill."
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