Halleck Says Members See Branches as Key to Convenience
In the digital age, with more and more members contacting their credit unions through the Internet or a mobile device, traditional branches can seem a bit quaint and old-fashioned.
Not so, said Teresa Halleck, president/CEO of San Diego County Credit Union. Halleck moved into the top slot at SDCCU in August, after heading The Golden 1 Credit Union since 2002. During her tenure, the number of Golden 1 branches blossomed from 65 to 84.
You do need to use good judgment in selecting a location and work to keep costs low, she added.
Paul Seibert, vice president of financial services at EHS Design in Seattle, estimated credit unions and banks will spend $4 billion in new and renovated branches in the next two to three years. He considers that a conservative projection.